Why Sierra Coin & Gold is the Best Place in Northern Nevada to Sell Scrap Gold

When it comes to selling your scrap gold — whether it’s broken jewelry, outdated pieces, or simply items you no longer wear — finding a trusted buyer who offers fair value is essential. At Sierra Coin & Gold, we’ve built a reputation as Northern Nevada’s premier destination for those looking to turn their unwanted gold into cash. Here’s why our customers choose us time and time again.

Highest Prices Paid in the Region

We consistently pay some of the best rates in the Reno–Tahoe area for scrap gold. Our transparent pricing is based on live market rates, ensuring you get the maximum value for every piece you bring in. Unlike pawn shops or generic “cash for gold” outlets, we specialize in precious metals — meaning you benefit from our deep expertise and competitive payouts.

Expertise You Can Trust

With years of experience in coins, bullion, and jewelry, our team knows how to properly evaluate your gold. Whether it’s 10K, 14K, 18K, or 24K, we carefully test and weigh each item right in front of you. This hands-on, transparent approach gives you confidence that you’re receiving an accurate appraisal.

A Local Business Committed to Community

Sierra Coin & Gold isn’t just a storefront — we’re proud members of the Northern Nevada community. Our reputation for honesty and fairness has been built through long-term relationships with local customers, collectors, and businesses. When you sell to us, you’re supporting a trusted local business rather than a faceless chain.

Convenient, Secure, and Hassle-Free

Selling your scrap gold should be simple, and we make it that way. Our shop is designed for a safe and comfortable experience, and most transactions take only a few minutes. You’ll leave with confidence knowing you received a fair deal, without the hidden fees or confusing terms you might encounter elsewhere.

Why Wait? Get Paid for Your Scrap Gold Today

If you have unwanted gold jewelry, broken chains, or other pieces gathering dust, now is the perfect time to sell. Precious metal prices remain strong, and Sierra Coin & Gold is ready to pay you top dollar.

Stop by our South Meadows location today and discover why we’re the #1 choice in Northern Nevada for selling scrap gold.